Privacy Policy

Effective Date: April 26, 2026

Welcome to Prime Fleet Rentals! Prime Fleet Rentals ("Prime Fleet Rentals", "we", "our", or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

We may collect the following categories of personal information:

  • Full name
  • Phone number
  • Email address
  • Driver's license information
  • Pickup and service address
  • Rental details (vehicle type, dates, usage, platform like Uber/Lyft/DoorDash, etc.)
  • Payment information (processed securely via third-party processors — we do not store card data)
  • Any additional information you voluntarily provide when requesting a rental or booking

We do not use cookies or tracking technologies for advertising purposes. Our website may use essential session cookies solely to maintain your session.

2. How We Use Your Information

We use the information we collect to:

  • Provide, schedule, and confirm vehicle rentals
  • Verify identity and driver eligibility
  • Send transactional SMS messages related to your rental (confirmations, reminders, pickup/return updates)
  • Send marketing or promotional SMS messages only if you have explicitly opted in
  • Send email confirmations, service updates, and follow-ups
  • Process payments securely
  • Respond to your inquiries and provide customer support
  • Improve our services and customer experience

3. SMS Opt-In and Communications

SMS Opt-In Consent

By providing your phone number and checking the SMS consent checkbox on our booking form, you expressly consent to receive SMS text messages from Prime Fleet Rentals.

We operate two separate SMS programs:

  • Transactional SMS — Rental confirmations, service reminders, pickup instructions, and important service notifications. These are sent as part of your rental service and are enabled when you provide your phone number.
  • Marketing SMS — Promotional offers, discounts, new vehicle availability, and service announcements. These are only sent if you explicitly opt in by checking the marketing consent checkbox on our form.

Message frequency may vary depending on your rental activity and preferences.

Opt-Out Instructions

You can cancel the SMS service at any time. Just text STOP to any message you receive. After this, you will no longer receive SMS messages from us. If you want to join again, simply sign up as you did the first time.

If you are experiencing issues with messaging, you can reply with the keyword HELP for assistance.

Message and data rates may apply. Check with your mobile carrier for details.

4. No Sharing of SMS Opt-In Data

We do not sell, rent, share, or transfer your SMS opt-in consent or phone number to any third party for their own marketing purposes.

Your phone number and SMS consent information are used solely by Prime Fleet Rentals to send you the messages you have consented to receive.

We will never share your opt-in data with affiliates, partners, or any other organizations for SMS marketing purposes.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services (such as customer service, CRM platforms, and SMS delivery providers) is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Email Communications

We may send emails related to your rental, including booking confirmations, service updates, and follow-ups.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.

6. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share your information only with:

  • Service providers who assist in operating our business (e.g., scheduling systems, SMS platforms, CRM platforms)
  • Payment processors (e.g., Stripe) for secure payment handling
  • Legal authorities when required by applicable law

All third-party service providers are contractually required to protect your information and may only use it to perform services on our behalf.

7. Cookies and Tracking

Our website may use essential session cookies to maintain your session and improve your browsing experience.

We do not use third-party advertising cookies or behavioral tracking technologies.

You may disable cookies in your browser settings; however, some features of our website may not function properly as a result.

8. Data Security

We implement industry-standard security measures including SSL/TLS encryption to protect your personal information during transmission.

Payment data is handled exclusively by PCI-compliant third-party processors.

While we take reasonable precautions, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data
  • Opt out of SMS communications at any time by replying STOP
  • Opt out of email communications using the unsubscribe link

To exercise any of these rights, contact us using the information below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the updated effective date.

Continued use of our services after changes are posted constitutes acceptance of the updated policy.

11. Contact Information

Prime Fleet Rentals

Email: [email protected]

Phone: 516-336-9843